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Electronic trade platforms support trading transactions between enterprises. They have entered the business landscape including the agri-food sector only a few years ago. However, there already have been dramatic changes in the agri-food sectorÂ’s platform infrastructures. This paper analyzes...
Persistent link: https://www.econbiz.de/10005041526
In Europe, consumer trust in food has become one of the most important factors for the stability of the food sector. An essential prerequisite for the ability to communicate the trustworthiness of food to consumers (B2C) is the creation, maintenance, and communication of trust between companies...
Persistent link: https://www.econbiz.de/10005327416