A survey of 88 medium-scale sugarcane farmers (MSFs) using this scheme in 2001 shows that most MSFs would opt to first rent land before purchasing, and recognize that annual returns to land are low relative to land value. Most MSFs view long-term sugarcane supply agreements as a constraint on...

This case study explores Farm Credit Services of Mid-America's (FCS MA) process of identifying and implementing new technology needed to meet the needs of their customer relationship management (CRM) program. This case illustrates the key challenges facing firms as their CRM programs are...

The small firms examined produce meats in the State of Texas and emphasize such products as sausage, jerky, brisket, and fresh meats. The authors test hypotheses with the intent to identify operational factors associated with firm financial success. A quartile model and an econometric model are...

Noting the difficulties of measuring a company’s export performance and especially financial performance, we develop a new measurement approach grounded on modern portfolio theory. The export intensities and the global financial performance of exporting companies being known, this...

This study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial agricultural producers in the United States. Producer attitudes, beliefs, and some demographic...

Pastoralists in northern Kenya may be able to diversify income by selling milk in nearby towns and cities. However, milk sold in open-air markets in communities in northern Kenya is often of low quality in terms of its sensory characteristics. The milk is also often adulterated before sale....