The IFAMR is the official journal of IFAMA. www.ifama.org

The IFAMR is published by the International Food and Agribusiness Management Association.(IFAMA) www.ifama.org

The IFAMR is published quarterly by the International Food and Agribusiness Management Association. More info: www.ifama.org

This teaching case focuses on the application of decision tools to assist managers making choices in an uncertain business climate. The case considers the difficult task of introducing a new product into the market. Under consideration is a sophisticated, surface-scanning technology that has...

Customer Relationship Management (CRM) has received much attention in the business press as a management process to enhance firm performance. This research highlights differences between groups of respondents who believe their firm's CRM program is performing at a high level, as compared to...

Dramatic structural changes are occurring in U.S. and world agriculture. These changes have important implications for the customer base and marketing strategy of input supply manufacturers, distributors and retailers. The framework and model presented can and is being used to understand...

The accelerating speed of change in the food and agribusiness industries is resulting in more risk and uncertainty – the future is becoming much less predictable. The drivers of these uncertainties are also changing – strategic risk which generally has a low probability of occurrence,...