A cluster analysis procedure was used to develop a market segmentation of U.S. crop and livestock farms with annual sales in excess of $100,000. The segments were developed based on the importance of six factors that producers evaluate when selecting input suppliers. The results indicate that...

The usefulness of several information sources is examined for U.S. farms with sales in excess of $100,000. The results indicate that crop/livestock-specific magazines and general farm magazines are the most useful information sources. Analyses indicate that the types and number of different...

The adoption of the personal computer and the Internet is studied within a sample of large U.S. farms. Factors such as age and education influence the adoption of both technologies. Likewise, strong relationships exist between the adoption of each technology and the sophistication of farm...