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This paper investigates the relationship between the contextual factors related to the firm’s decision-maker and the process of international strategic decision-making. The analysis has been conducted focusing on small and medium-sized enterprises (SME). Data for the research came from...
Persistent link: https://www.econbiz.de/10011140118
The purpose of this article is to analyze the influence of the key features of agritourism companies' websites on customers purchasing decision-making process, by measuring the level of perceived relevance and satisfaction of customers about the website's features. Empirical research was...
Persistent link: https://www.econbiz.de/10012042568
The paper analyses the contribution of technological innovations to improve the relations and interactions among all members of marketing channels and those with the end consumer. The analysis focuses on marketing channel as a whole, aiming at providing a conceptual framework for future...
Persistent link: https://www.econbiz.de/10010544757