Similar Search Results

Social Media Mining: A New Framework and Literature Review

Gupta, Vipul; Gupta, Mayank - In: International Journal of Business Analytics (IJBAN) 3 (2016) 1, pp. 58-68

Social media has gained a lot of importance in this modern high-speed world where people sprint to save every bit of time and money. Social media, considered “big data”, is finding legitimate and practical uses in political campaigns, job applications, business promotion, professional...

Persistent link: https://www.econbiz.de/10012043163

How Do UK B2C High-Tech Start-ups Utilise Innovation Through Social Media to Improve Business Performance and Outcomes?

Alsharief, Raja Yahya - In: International Journal of Online Marketing (IJOM) 8 (2018) 1, pp. 37-54

interact with their customers, and how to use of social media by companies to drive innovation. However, not mush had been done … to examine how B2C high-tech start-ups utilise innovation through social media to improve business performance. As such … London to drive innovation and hence improve their performance and business outcomes. Due to the complexity of innovation as …

Persistent link: https://www.econbiz.de/10012046828