Megehee, Carol M.; Strick, Sandra K.; Woodside, Arch G. - In: International Journal of Business and Economics 11 (2012) 2, pp. 93-103
Consider groups of partying college students failing to helpfully assist someone in life-threatening distress from alcoholic poisoning. Anecdotal evidence (Davis and DeBarros, 2006) supports the social-norming theory subfield of unresponsive bystander research by Latane and Darley (1970) and...
