This paper presents the results of a survey of 187 male consumers in Morocco. In this study, country‐of‐origin information was manipulated along three dimensions: country of design, country of assembly and country of materials origin. Consumer judgments of the quality and purchase value of...

This article presents the results of a survey of 250 Canadian male consumers. In this study consumer judgements of products made in both highly and newly industrializing countries were obtained in a multi‐attribute and multidimensional context. The results show that younger and less affluent...

Purpose – The purpose of this paper is to examine factors that explain cross-national differences in country-of-origin consumer perceptions. Design/methodology/approach – This is a study using a drop-off and pick-up survey among male responders. The final sample size comprised 202 consumers...