Purpose – The purpose of this study is to examine whether sentiment toward marketing differs between students attending universities in the USA and Germany. Design/methodology/approach – The sample was drawn from students attending classes in professional programs at two universities in the...

The focus of this special issue of the International Journal of Commerce and Management is the globalization of the retailing industry. This is a topic which has received relatively little attention by most retailers and researchers until recently (Akehurst & Alexander, 1996). Instead, based on...

Kmart recently ended a nearly three‐and‐one‐halfyear long retailing venture in Eastern Europe where they were able to successfully transform existing ailing retailing enterprises into thriving examples of Western retailing. Even though Kmart's entrance into the former Communist Bloc was...

Cross‐cultural variations in the international ethical environment has the potential to hamper the international activities of the unwary international retailer. This study investigated differences in preferences for policies addressing potentially ethically troublesome retail sales situations...