In recent years, we have witnessed a tremendous movement of the manufacturing firms around the globe. In response to this trend large advertising agencies from the triad countries are following on the footsteps of their manufacturing clients. In view of these globalization efforts, the...

Purpose – The purpose of this study is to examine the factors influencing online word-of-mouth communication engagement behavior of college students on social networks such as Facebook. Design/methodology/approach – A survey instrument designed to measure the constructs assumed to have an...

Purpose – This paper seeks to revisit the international reserve policies of emerging market countries; taking the case of India. Emerging market economies have lately been accumulating large foreign reserves. The paper aims to demonstrate how these reserves can be put towards effective growth...