Lu, Lu; Chi, Christina Geng-Qing; Zou, Rong - In: International Journal of Contemporary Hospitality Management 31 (2019) 9, pp. 3761-3778
Purpose: This paper aims to examine the primary determinants of Chinese consumers’ attitudes and purchase intentions of imported organic wines. Design/methodology/approach: This study used a multi-stage data collection via multiple sampling techniques. Data were collected from close to 2,000...