Purpose – This study aims to understand whether poverty alleviation can be realized in tourism via tourism cooperatives. As a fast growing industry in the world, tourism has accelerated economic development in many participating places. A large number of tourism cooperatives have emerged to...

Purpose This study aims to develop a comprehensive framework for assessing servicescape of cruise tourism and provides practical suggestions to improve the perception of Chinese tourists toward cruise servicescape. Design/methodology/approach A multistage mixed-method design was used in the...

Purpose – The aims of this study were to investigate the influencing factors of wine tourism development in China, assess the marketing efforts made by the wine-tourism stakeholders, and provide constructive suggestions for the development of China's wine tourism. Design/methodology/approach...

Purpose – This study aims to understand the normative expectations of travelers on the services and experiences provided by Buddhism-themed hotels as well as how service providers perceive such expectations. The growth of religion-themed hotels in China follows a larger and more generalized...

Purpose This paper aims to investigate the determinants of current visitors’ festival revisit intentions. The concepts of festival quality and satisfaction were adapted and integrated with the theory of planned behavior (TPB) from social psychology to theorize a model of festival revisit...