Li, Dongmei; Xie, Lishan - In: International Journal of Contemporary Hospitality Management 33 (2021) 5, pp. 1789-1809
Purpose: This paper aims to investigate the impacts of country-of-origin (COO) cues, country-related affect (CRA) and country-related product associations (CRPA) on consumers’ intention to purchase hotel services. Design/methodology/approach: A survey of 305 respondents was conducted....
