The growth in the global tourism market place presents many countries with great opportunities to capitalize on their natural competitive advantages. However, achieving the economic potential of global tourism remains elusive for many countries, despite their natural advantages. In this context,...

Purpose – The main purpose of this study is to present an analysis of the dynamics of the tourism market in South America and, more specifically, in Brazil, by measuring and analyzing the growth in tourists' arrivals to the region between 1998 and 2002. Design/methodology/approach – This...