Byun, Jaemun; Jang, SooCheong (Shawn) - In: International Journal of Contemporary Hospitality Management 30 (2018) 5, pp. 2214-2229
Purpose: This study aims to investigate, when a service failure occurs, whether circumstantial cues could be used to encourage more positive responses by customers toward restaurants through the mediation of causal attribution. Design/methodology/approach: A 2 (cause of service failure: easily...