Showing 1 - 5 of 5
Persistent link: https://www.econbiz.de/10014763655
Purpose – The purpose of this paper was to explore the ways travel intermediaries (online travel agencies (OTAs) and travel meta sites) used throughout the distribution value chain engaged in relationships with travel suppliers. Design/methodology/approach – The multiple‐case study...
Persistent link: https://www.econbiz.de/10014763040
Purpose – The purpose of this paper is to evaluate the usefulness of the TANGSERV (tangible quality) scale by examining the effect of tangible quality constructs on restaurant patrons' affect and behavioral intentions. Design/methodology/approach – A model was proposed based on the...
Persistent link: https://www.econbiz.de/10014762992
Evaluates a technique which allows the simultaneous examination of push and pull motivations. The relationship between these two motivations for overseas pleasure travel has been studied for a German sample of 1,212 respondents. Argues that the information generated from this analysis could...
Persistent link: https://www.econbiz.de/10014763368
Segmenting techniques used in the lodging industry typically assume that individuals fall into mutually exclusive groups, that is, they are assigned to one type of lodging concept by the segmenting method used. In reality, however, travelers often use several types of lodging alternatives. This...
Persistent link: https://www.econbiz.de/10014763448