Purpose: This paper aims to explore the accommodation experience of customers in the budget hotel sector – a less explored but rapidly expanding sector in the hospitality industry. This study investigates the effects of such experience on customer behavior. Design/methodology/approach: The...

Purpose: This study aims to explore the dimensions and sub-factors of Airbnb hosts’ affinity-seeking strategies. It also aims to build a conceptual framework of hosts’ affinity-seeking strategies and their impact on Airbnb guests’ feelings of affection toward their host and/or the...

From a closed country in which tourism was virtually unknown, China has become a major player in the international tourism market since the country opened its doors to the outside world in 1978. Because of the constant increase in international and domestic tourism in China, provincial tourism...

Purpose – The aims of this study were to investigate the influencing factors of wine tourism development in China, assess the marketing efforts made by the wine-tourism stakeholders, and provide constructive suggestions for the development of China's wine tourism. Design/methodology/approach...

International tourism as an industry is the outcome of China’s economic reform and open policy to the outside world initiated in the late 1970s, and it has become one of the important foreign exchange earners, playing an increasingly significant role in the country’s national economy. The...

Franchising develops quickly in the hotel industry with the expansion and globalization of hotel chains, as it brings about advantages and sets up a very good leverage between two parties – franchisor and franchisee. Major multinational hotel corporations have entered China, but franchising is...

Studies of new employees’ socialization have gained importance in the fast food industry in view of the demand for high quality service in this increasingly competitive business environment. New employees in the industry are unique in terms of job expectations. The aim of this study was to...

China's travel agent industry started becoming a service industry after China opened its doors to the outside world in 1978. During the process of economic reform and marketization, the industry has become much more mature than 25 years ago. With China's accession to World Tourism Organization,...

There are many human resource challenges facing China's hotel and tourism industry. The key issues are: the lack of qualified staff at both operational and managerial levels, high staff turnover rates, the unwillingness of university graduates to enter the industry, and the gap between what is...

Purpose – Seeks to report and analyze the impacts of the Asian tsunami on China's outbound tourism. Design/methodology/approach – Uses industry data to assess the impact of tourism from China to the affected region. Findings – The tsunami has caused a redistribution of outbound tourists...