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Purpose – While many studies focusing on work values have been conducted, few of them were specifically focused on generational differences within the hospitality context. This study aims to explore the structure of hospitality management work values and the perceived differences among three...
Persistent link: https://www.econbiz.de/10014762903
Purpose: The purpose of this study is to examine the effects of physical servicescape, social servicescape and age on gay consumers’ evaluations of a LGBT advertisement of a gay bar of a gay bar. Design/methodology/approach: A 2 × 2 × 2 experimental design was used to test the...
Persistent link: https://www.econbiz.de/10012069374