Marketing has always been recognised as an economic activity involving the exchange of goods and services. Only in recent years have socio‐cultural influences been identified as determinants of marketing behaviour, revealing marketing as a cultural as well as economic phenomenon. Nevertheless,...

People have reasons for what they do and are motivated by driving forces that make them act in a certain way. The tourism industry is not an exception to this rule. However, due to its global nature, the tourism industry may involve a rather wider set of energising forces and tourist motivation...

Sexual, racial and other forms of harassment may create a devastating impact on individuals affected and can lead to severe loss of morale and efficiency. Examines issues surrounding this sensitive area which relate to legal definition, organisational policies in general and the hospitality...