Purpose: This study aims to understand customers’ watching experience with travel vlogs and its impacts on one of the most prominent manifestations of customer engagement behaviors (CEBs) – word-of-mouth (WOM) – and their travel intention. Drawing upon the theory of resonance, this study...

Purpose: This paper aims to explore how hospitable telemedicine services empowered patients during the COVID-19. Expanding from the technology aspect, this research integrated the philosophy of hospitality organizational culture by including factors related to human-human interaction as...

Purpose: The purpose of this study is to understand the joint effects of individuals’ need for status and processing fluency on customer attitudes toward hotels’ participation in corporate social responsibility (CSR) programs. Design/methodology/approach: This study uses a 2 (Need for...

Purpose: The main purpose of the current research is to investigate the effectiveness of messages sent out by firms inviting customers to write online reviews. The joint effect of message framing, power and individuals’ need for status (NFS) on consumers’ intentions to write a review was...

Purpose – This research aims to investigate the impacts of misleading hotel website photos on consumers’ brand trust, emotional responses and negative word-of-mouth (WOM) intention. The magnitude of these impacts in different contexts was examined. Design/methodology/approach – This study...

Purpose This study aims to investigate the joint effect of three factors – processing fluency, the individuals’ need for cognition (NFC) and mood – on consumer skepticism toward corporate social responsibility (CSR) messages. Design/Methodology/Approach Study 1 uses a 2 (fluency: high...