productivity paradox of CRM and investigates the impact of both CRM and innovation on firm performance and also investigating … mediating role of innovation to explain the effect of CRM on performance. To obtain research objective, an empirical study was … innovation, as well as the relationship between innovation and business performance, were approved, but direct relationship …

interact with their customers, and how to use of social media by companies to drive innovation. However, not mush had been done … to examine how B2C high-tech start-ups utilise innovation through social media to improve business performance. As such … London to drive innovation and hence improve their performance and business outcomes. Due to the complexity of innovation as …