The main purpose of the study is to highlight the new service development as a key determinant of diversification strategy in the hospitality industry. Successful new services strengthen the hotels' innovation orientation, constitute the basis for the future competitiveness, growth and survival,...

This study aims to gain insight into criteria (detailed market study, business/financial analysis, business/financial analysis before promotion, resource allocation) that contribute to the success of new service development (NSD) ventures in sectors of tourism economy and focusing especially on...