Wang, Yawei; Zhang, Yanli; Xia, John; Wang, Zhongxian - In: International Journal of Data Analysis Techniques and … 1 (2008) 2, pp. 193-209
The purpose of this study was to segment mature travellers based on their motivations and to profile the similarities and differences between mature travel market segments according to their sociodemographic and travel-related characteristics. A total of 217 respondents (50 years old and above)...
