At the beginning of strategic planning, the system used by most companies was rudimentary and limited to setting annual budgets and extending the current sales of the company and marketing environment trends to a period of several years. Further, based on these forecasts, managers took a series...

The continuous development and market introduction of new businesses can play an important role in the future performance of companies. The business portfolio analysis represents an analytical approach by means of which managers have the possibility to view the corporation as a set of strategic...