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Purpose – The purpose of this paper is to clarify the relationship between subjective experience of an event, motivational style for participating and satisfaction afterwards. It proposes that subjective experience of positive affect acts as a mediator between motivation and satisfaction....
Persistent link: https://www.econbiz.de/10014770928
Persistent link: https://www.econbiz.de/10014770974
Purpose The purpose of this paper is to examine developments in the use of events by places from a predominantly place branding role based on image and economic impacts towards a broader placemaking approach aimed at holistic improvements in place quality. Design/methodology/approach The...
Persistent link: https://www.econbiz.de/10014771133