Hammami, A.Malek; Kyrdoda, Yuliia; Baltas, George - In: International Journal of Food and Beverage … 3 (2018) 2, pp. 16-28
This article identifies consumers' impulse purchasing behavior in supermarkets. The study includes an interpretation of the impulse decision relationship with the final purchase and an analysis of the distribution of impulse purchasers' demographic characteristics (age and shoppers' company)....
