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Causal market share models in marketing: Neither forecasting nor understanding?
Wittink, Dick R. - In: International Journal of Forecasting 3 (1987) 3-4, pp. 445-448
Persistent link: https://www.econbiz.de/10005428771
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A comparison and an exploration of the forecasting accuracy of a loglinear model at different levels of aggregation
Foekens, Eijte W.; Leeflang, Peter S. H.; Wittink, Dick R. - In: International Journal of Forecasting 10 (1994) 2, pp. 245-261
Persistent link: https://www.econbiz.de/10005418340
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Consideration sets, intentions and the inclusion of "don't know" in a two-stage model for voter choice
Paap, Richard; van Nierop, Erjen; Heerde, Harald J. van; … - In: International Journal of Forecasting 21 (2005) 1, pp. 53-71
Persistent link: https://www.econbiz.de/10005428881