Purpose – The purpose of this paper is to offer a new perspective on entrepreneurial identity as a narrative construction, emerging in stories about entering the family business. Design/methodology/approach – The qualitative methodological approach involves an interpretative analysis of...

Purpose – The purpose of this paper is to direct attention to recent research on women's entrepreneurship, focusing on Nordic countries. Design/methodology/approach – The paper encourages research that investigates how context, at the micro, meso and macro level, is related to women's...