Ge, Jing; Gretzel, Ulrike - In: International Journal of Semiotics and Visual Rhetoric … 2 (2018) 2, pp. 23-40
Social media-based visual strategies are quintessential elements of tourism and social media marketing; yet, very …-driven communication context. Drawing on rhetorical structure theory, and marketing, tourism and social media marketing literature, this … research examines and dissects the structure of social media-based visual strategies implemented by tourism marketers. 250 …