Dash, Anupama; Shaikh, Nazrul I. - In: International Journal of Information Systems and Social … 9 (2018) 2, pp. 61-77
This article quantifies the impact of retailer generated content, such as information, comparisons, and reviews, which may not be helpful to the consumer. The article uses 42,636 reviews spanning 44 products that offer different combinations of the three-aforementioned retailer generated content...