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As more and more mobile services become available everyday, consumers are choosing different services based on their preferences. Exploring and understanding this phenomenon is critical. This paper presents a framework for defining the adoption factors of mobile services. The framework builds...
Persistent link: https://www.econbiz.de/10011140824
User Interfaces act as the interaction layer between human and computer and have an important role in system adoption. According to technology acceptance model, acceptance of a system is explained as a function of perceived usefulness and perceived ease of use. Since there are several external...
Persistent link: https://www.econbiz.de/10011140836
Platform concepts have been around for about a decade now. While their focus was on the manufacturing industry in the beginnings, interest has shifted to services – and Internet-based services in particular. This paper provides an overview of popular product platform concepts, a new view...
Persistent link: https://www.econbiz.de/10011140854