UTTERBACK, JAMES M.; ACEE, HAPPY J. - In: International Journal of Innovation Management (ijim) 09 (2005) 01, pp. 1-17
of Innovation. Harvard Business School Press; Acee, 2001, SM Thesis, Massachusetts Institute of Technology). Further, the … edge of the market or the early adopters. Once the innovation reaches the early to late majority of users it begins to … performing and higher priced innovation is introduced into the most demanding established market segments and later moves towards …
