Purpose: This paper aims to verify co-creation behavior and understand a relationship between perception of service quality, loyalty and co-creation, from Starbucks customers' perspective. Design/methodology/approach: A quantitative methodology was carried out, operationalized by applying a...

Purpose: This paper aims to study the effects of cross-border psychological determinants among students of two Iberian universities (Portugal and Spain) on entrepreneurial intentions. Design/methodology/approach: Based on previous literature, the studies do not include any model that...