Purpose: This study aims to understand the consumer behavior in the context of online food delivery services that has become crucial for all the players in the market to meet their bottom line, especially given the fact that COVID-19 has altered the mindset of consumers. The current perception...

Purpose: Researchers have studied processes of improving road traffic-safety culture by explicitly evaluating the socio-psychological phenomenon of traffic-risk. The implicit traffic-system cues play an important role in explaining urban traffic-culture. This paper aims to ascertain an...

Purpose: The purpose of this study is to identify and understand key strategies relating to the staffing, employee experience and employer branding of an inventive startup in robotics training and consumer robotics manufacturing space, keeping in mind the constraints and challenges faced by the...