KERR, CLIVE; PHAAL, ROBERT; PROBERT, DAVID - In: International Journal of Innovation and Technology … 09 (2012) 06, pp. 1250046-1
The front-end of a roadmapping workshop typically consists of a brainstorming activity. The premise of which is to capture and share as many ideas as possible — to induce cognitive stimulation — resulting in a greater overall group performance in terms of the number, variety and originality...