Showing 1 - 4 of 4
Purpose: The purpose of this paper is to develop a new model for the success of megaprojects. Megaprojects are often said to fail because they finish late and/or overspent. As megaprojects are usually complex, so small changes in input can lead to disproportionate changes in output. So the time...
Persistent link: https://www.econbiz.de/10012070463
Purpose: The purpose of this paper is to identify the marketing practices adopted by contractors in project-based industries to win new business and maintain relationships with existing clients. Design/methodology/approach: The authors interviewed eight such contractors, and used activity...
Persistent link: https://www.econbiz.de/10012070519
Purpose The purpose of this paper is to use an organizational design perspective to determine the scope of the state-of-the art of research into project-based organizations. Design/methodology/approach The paper follows a structured framework-based literature review approach. It uses an...
Persistent link: https://www.econbiz.de/10014786802
Purpose The purpose of this paper is to place project marketing within the framework of organizational project management. There has been an ongoing discussion in the project marketing literature about whether project marketing is part of project management or project management is part of...
Persistent link: https://www.econbiz.de/10014787005