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Retaining users and facilitating their continuance usage are crucial to the success of mobile social network sites. The purpose of this research is to identify the factors affecting continuance usage of mobile social network sites. The results indicated that both system quality and service...
Persistent link: https://www.econbiz.de/10012046579
The social capital embedded within the social network relationships among users may facilitate their continued usage of mobile SNS. However, how to develop social capital remains a question. In this article, the authors incorporated three factors of system quality, information quality, and...
Persistent link: https://www.econbiz.de/10012046615