Customer service levels are seen as the linchpin of an effective marketing logistics strategy for any company. Careful consideration is given to the components of customer service and each element is examined to identify its cost and revenue aspects. Segmented customer service policies are...

The economic scene in mid‐1974 presents a disconcerting background against which to highlight some of the current problem areas in distribution. Many of these problems have been with us for some while but it is present conditions which have made them more immediately apparent. Shortages, fuel...

It has often been argued that all our thinking on management and organisation is cyclical. That is we move from one extreme to another as we realise that current concepts and structures are not achieving the tasks that we set for them as effectively and efficiently as we would wish. For example,...

The development of a scientific discipline of marketing logistics requires a vital commitment to education in this area.