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Purpose – New developments in e-commerce and m-commerce technologies along with the wide adoption of mobile devices and social media have enabled companies to enhance customers’ shopping experiences and their interaction with brands anytime, anywhere. The purpose of this paper is to develop...
Persistent link: https://www.econbiz.de/10014802731
Purpose: This paper aims to examine consumers’ adoption of mobile technology to facilitate their banking services and activities, and to investigate the factors influencing their adoption and engagement. Design/methodology/approach: An online survey is used to test proposed relationships...
Persistent link: https://www.econbiz.de/10012071693