The study aims to examine brand management model in Iran's professional Football League (2011-2012) with emphasis on brand image. The study was descriptive-survey one. A sample of Iranian professional football league fans (N=911) responded 4 items questionnaire. A structural equation model (SEM)...

Sport tourism is an ever increasing industry recognized as a factor influencing the economic and social restructuring of urban and rural areas in the developing countries .It is considered as a main component of sport –dependent tourism in many countries and recently has attracted much...