Sport tourism is an ever increasing industry recognized as a factor influencing the economic and social restructuring of urban and rural areas in the developing countries .It is considered as a main component of sport –dependent tourism in many countries and recently has attracted much...

The study aims to examine winning brands influence on fans’ brand loyalty in Iranian professional football league. A ten-minute pen and paper questionnaire was distributed to fans of five superior teams of Iranian professional football league in 2009-2010 seasons. Team’s...

The study aims to examine brand management model in Iran's professional Football League (2011-2012) with emphasis on brand image. The study was descriptive-survey one. A sample of Iranian professional football league fans (N=911) responded 4 items questionnaire. A structural equation model (SEM)...