Sufian, Fadzlan - In: International Journal of Revenue Management 2 (2008) 4, pp. 376-401
By employing the Malmquist Productivity Index (MPI), this paper attempts to examine the effect of Non-Commercial Bank Financial Institutions (NCBFIs) revenue management strategy via diversification into the non-traditional activities during the period 2000-2004. To do so, the procedure is...
