Purpose The purpose of this paper is to examine the impact of role ambiguity, norms of reciprocity and ethical policy on the insurance agents’ attitude and intention toward selling insurance to high-risk customers. Design/methodology/approach This study employed partial least squares...

Purpose – Although research on insurance frauds has found that deductible amount influences customers’ attitudes toward insurance frauds, very little work has further investigated the roles of deductible-premium ratios and insurance experiences. Building on the foundations of Adams' equity...