Leong, Choi-Meng; She, Long; Lim, Tze-Yin; Wong, Ngiik Moi - In: International Journal of Social Economics 51 (2024) 11, pp. 1353-1369
Purpose This study aims to examine the gender differences in purchase intention towards green packaging product. The paper extended the theory of planned behaviour by unravelling the dynamics of quality, product attributes, and green packaging as part of strategic elements for the marketing mix....