Market orientation has been cited as a source of competitive advantage that allows the firm to construct offerings superior to those of competitors by the effective collection and dissemination of and reaction to market intelligence. Previous work on market orientation has focused on the effort...

The global diffusion of new technology, the increasing use of Web 2.0 networking and cloud computing have enable organisations to exchange significant amounts of information and knowledge. The successful transfer of knowledge and innovation has become critical to organisational competitiveness...