Iwasaki, Natsuko; Kudo, Yasushi; Tremblay, Carol Horton; … - In: International Journal of the Economics of Business 15 (2008) 2, pp. 149-167
The relationship between advertising and price is important because the welfare effect of advertising depends upon the price effect of advertising. We attempt to provide a better understanding of the theoretical relationship between advertising and price. We establish theoretical conditions...
