Estimates of a conditional demand system for twelve beverages, based on the Rotterdam model subject to a full, first-order autoregressive process, are discussed. Impacts of beverage prices, total beverage expenditures and promotions on beverage quantities demanded are provided. The results...

GJ exports account for a major part of Florida as well as U.S. GJ sales, accounting for 41.5% and 36.9% of total Florida GJ sales in 2008-09 and 2009-10. The largest export market in many of the recent years has been the EU. The EU imposes a 12% ad valorem tariff on GJ imports, resulting in a...

This study considers the allocation of Florida citrus‐grower money between advertising and research programs to maximize grower revenue net of program costs. The allocation depends on the impact of advertising on demand and the impacts of research on the cost of production and supply. A number...