Additional ethical claims were tested with mock organic egg labels in five EU countries. The attitudes towards the advertising labels were assessed by multiple copy testing measures. A total of 156 individual responses were analysed. The study confirms the difficulty of conducting advertising...

In the context of sustainable consumption buying local produce could support environmentally friendly production from the local economy. Our study estimates the preference weights that local consumers assign to some milk attributes including local origin and the influence on choice of a local...

The intense process of internationalization of the food market is giving rise to new competitive scenarios. Growing market shares on the part of new export countries, along with other consumer and retail issues, impose different marketing policies for agri-food products. In particular, greater...