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An internationalization theory perspective on the bottom of the pyramid
Hillemann, Jenny; Verbeke, Alain - In: International business and sustainable development, (pp. 69-90). 2014
Persistent link: https://www.econbiz.de/10010406054
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Chapter 1 Taking stock of complexity: In search of new pathways to sustainable development
van Tulder, Rob; Verbeke, Alain; Strange, Roger - In: International business and sustainable development, (pp. 1-20). 2014
Persistent link: https://www.econbiz.de/10015368522
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International business and sustainable development
Van Tulder, Rob (ed.); Verbeke, Alain (ed.);  … - In: International business and sustainable development, (pp. iii). 2014
Persistent link: https://www.econbiz.de/10015368503
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Chapter 4 An internalization theory perspective on the Bottom of the Pyramid
Hillemann, Jenny; Verbeke, Alain - In: International business and sustainable development, (pp. 69-90). 2014
Purpose The purpose of this chapter is to demonstrate that sound, mainstream international business (IB) thinking should be applied when assessing the economic opportunities available to multinational enterprises (MNEs) in Bottom of the Pyramid (BOP) markets. Design/methodology/approach We...
Persistent link: https://www.econbiz.de/10015368519