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Artificial intelligence and empirical consumer research : a topic modeling analysis
Vaid, Shashank; Puntoni, Stefano; Khodr, AbdulRahman - In: Journal of business research : JBR 166 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014380329
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Organizational frontlines in the digital age : the Consumer-Autonomous Technology-Worker (CAW) framework
Doorn, Jenny van; Smailhodzic, Edin; Puntoni, Stefano; … - In: Journal of business research : JBR 164 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014304033
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Meaning Matters
Puntoni, Stefano; Schroeder, Jonathan; Ritson, Mark - In: International journal of advertising : the quarterly … 39 (2010) 2, pp. 51-65
Persistent link: https://www.econbiz.de/10009976429
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Two Birds and One Stone
Puntoni, Stefano; Vanhamme, Joelle; Visscher, Ruben - In: International journal of advertising : the quarterly … 40 (2011) 1, pp. 25-43
Persistent link: https://www.econbiz.de/10009976458